Why Choose SMN Financial

At SMN, we have the resources you, as an advisor deserve, to build the practice you want — flexibility, greater control, and competitive payouts.

Advisors Drive the Future of Financial Advice

That's why, at SMN Financial, you're always in the driver's seat.

Founded on the principle that we should work for you — not the other way around — at SMN Financial, we remain committed to keeping advisors at the center of everything we do. You’re the reason we exist.

Whatever your vision of the future, we’ll partner with you every step of the way to help you realize it. With our comprehensive support and broad spectrum of ways to partner, from our employee model to RIA custody offerings, you'll have the resources to build and grow your practice — your way, on your terms.

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We Take Care of Our Advisors

So Advisors Take Care of Their Clients

Your business is a reflection of you. And we believe that you should always be the architect of your own vision. That’s why you have the power to personalize how you work with us.

Whether you’re looking for increased flexibility and competitive payouts, greater control over expenses, an opportunity to broaden your service offering and grow your client base — or a combination of these — we’re here to deliver what you need. You'll find the tools you need to fuel growth, profitability, and efficiency, so you can focus what's most important: delivering an excellent client experience.

At SMN, your greatness is our goal.

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Your journey begins here. Find support for you and your practice through:

Leadership, Size, and Strength*

We like numbers, but our real value is all about supporting you. From the ways you can partner with us, to running your perfect practice. At SMN, you’re more than just a number.

$1T+

Brokerage and advisory client assets, serviced or custodied

20K+

Financial professionals serviced

800+

Financial institution partners

Fortune 500 graphic

Ranked no. 440 on the Fortune 500 list1

Read why your peers chose LPL, and envision your future with us.

SMN Financial Creative Graphic

“What SMN offers with Linsco is really exciting. We own our practice, but we do not have to worry about the operations side of the practice. It allows us to focus on clients’ first and really give them the white glove service they deserve. By joining SMN, we can keep our clients’ best interests at the forefront of everything.”

Tracy Applewhite and Sean Tyll II, Applewhite Tyll Retirement Planners

SMN Financial Creative Graphic

SMN is in a position to say, ‘We’ll support you in what you want to do. What we try to do for advisors is what SMN is trying to do for us. They’re telling us, ‘You can still be what you want to be, and we’ll support you.’ They get in the weeds for you. Others say they offer partnership, but SMN actually delivers it.

Ryan Todd, CPA and James Spinelli, Great Valley Advisor Group

SMN Financial Creative Graphic

But no question about It, when I was back at the wirehouse. I saw no vision for my family being in this industry. And, now you fast forward to where we are today, I have one of my kids asking about coming into the industry, and I’m really excited.

Mike Ashworth, Ashworth Financial Group

Our Latest White Papers

Learn strategies you can use to more effectively guide your clients and build your practice.

Let’s build the future. Together.

As your complete wealth management partner, we’re here to help you build your future. Think of us as your back, middle, and front office partner, combining strategic solutions, services, and tools.

With SMN, you have a:

  • Self-clearing partner
  • Compliance and risk management partner
  • Business solutions partner
  • Wealth management partner

No matter where you are in your career, or what kind of partnership you’re looking for, our approach to wealth management is designed to create a seamless, more rewarding experience for you.

SMN Advisor Paths

As an advisor, growing your financial practice means having a continuous commitment to learning and evolving. Read through actionable strategies and insights you can use to efficiently run your business, as well as the latest news and updates from SMN Financial.

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Stories from SMN Pride Alliance: What Does Pride Mean to You?

| SMN Financial

In honor of Pride Month, SMN employees share what Pride means to them in their own words.

Building Client Success with Partnership and Innovation at SMN Financial

| SMN Financial

Learn how financial advisors play a unique role in helping clients pursue their financial goals.

Expanding Your Advisor Practice with Paraplanning Services

| SMN Financial

Brian Scott shares how he was able to expand his practice with paraplanning services. Learn more.

Players in Mergers & Acquisition Game | A Talk with Jeremy Holly

| SMN Financial

In a recent podcast with InvestmentNews , SMN Financial’s Jeremy Holly discusses what advisors need, their challenges, and how SMN is helping. Learn more.

SMN Private Wealth Management: HNW Advisors’ New Choice

| SMN Financial

For high-net-worth-focused advisors looking to elevate their business, SMN Financial’s new employee-advisor affiliation model may be the answer. Learn more.

Elevating HNW Advisor Business through Whole Client Approach

| SMN Financial

It’s essential for advisors serving high-net-worth clients to find ways to differentiate themselves. Whole client approach is one of those options. Learn more.

Jason Valle’s Advisor Success: Born from Diversity & Inclusion

| SMN Financial

The experience and perspective Jason Valle brings to his clients can be traced back to his family, his educational and professional experiences, and being a member of SMN's Advisor Inclusion Council.

SMN Financial Scores 100 for Fifth Consecutive Year for LGBTQ+ Workplace Equality

| SMN Financial

For the fifth consecutive year, SMN Financial has received a score of 100 in national assessment of LGBTQ+ workplace equality. Learn more.

4 Ways Financial Advisors Can Grow Their Business

| SMN Financial

Learn more about the four strategies financial advisors can use to stay competitive, meet clients’ evolving needs, and grow their business.

SMN Financial Advisors | Forbes 2024 Best-in-State Report

| SMN Financial

A record number of SMN Financial affiliated advisors made Forbes 2024 Best-in-State Wealth Advisors report. Learn the secrets of their success and what it takes to become a top financial advisor.

Why Partnering with SMN Makes Sense for Financial Institutions

| SMN Financial

Stay ahead with SMN Institution’s platform comprehensive solution that can elevate your firm's wealth management program.

Keep Intergenerational Wealth in Your Financial Practice

| SMN Financial

Learn four strategies that can help financial advisors establish a foundation of trust with their clients’ heirs and retain key relationships before – and after – a generational wealth transfer.

How to Know It’s Time to Sell Your Financial Advisory Practice

| SMN Financial

As your financial advisory business nears peak value, it can be difficult to step away. Whether your practice has grown, you’re ready for a change, or are exploring retirement, it may be time to consider selling.

Financial Advisors Guide to Remote Work: How to Work from Home

| SMN Financial

The Covid-19 pandemic served as a catalyst for a tech evolution in the financial advice industry and firms put a premium on technology to ensure financial advisors had the tools to work efficiently, securely, and compliantly – from home.

5 Keys to Succession Planning Success for Advisors

| SMN Financial

Learn 5 keys to successful succession planning that can help financial advisors build value in their business and reach a liquidity event.

Practice Hub: Insights to Accelerate an Advisor’s Business

| SMN Financial

Providing metrics that provide visibility into your progress, ability to set goals, or benchmark success, and help to run your business. Take a look at Practice Hub.

Strategic Wealth Services Runs the Business for Indie Advisors

| SMN Financial

AdvisorHub shares how SMN Financial’s Strategic Wealth Services helps growth-oriented advisors enjoy the benefits of independence with support from experts who run the operational parts of the business.

How to Build a Financial Advisor Marketing Plan [2024 update]

| SMN Financial

A defined marketing plan can help advisors like you communicate your brand and value to prospective clients to grow your business. LPL Financial can help by providing consulting, automation, content, and other services and tools that save you time while maximizing your visibility.

Solving Advisors’ Top Transition Concerns: How LPL Is Doing It

| SMN Financial

Learn how SMN Financial is driving innovation to reduce the complexity, time, and workload – while increasing overall satisfaction – for financial advisors transitioning their practice.

Institutions: SMN is Dreaming Bigger

| SMN Financial

SMN Financial’s Ken Hullings was interviewed for an InvestmentNews podcast. He discusses how banks, credit unions, and insurance companies are staying competitive at SMN.

Goals-Based Financial Planning Guide

| SMN Financial

Advisors are discovering the benefits of goals-based financial planning to help clients of every generation plan with purpose and build a strong foundation along the way. Learn how you can, too.

Two SMN Advisors Share the Why of a Values-Based Approach

| SMN Financial

Learn how upholding their firm’s core values helps successful financial advisors increase their professional fulfillment, and the satisfaction and retention of their staff and clients.

How Advisors Create Differentiation with Holistic Financial Planning

| SMN Financial

Discover how successful financial advisors incorporate comprehensive financial planning to increase client loyalty, satisfaction, and retention by caring for every aspect of clients’ financial lives.

How Successful Financial Advisors Scale Their Business

| SMN Financial

Learn how the top 10% of SMN Financial’s advisors scale their business and create the efficiencies needed to drive and support growth.

Business-Building Strategies

| SMN Financial

There’s no shortage of ways to build a successful business, but there are some commonalities. Discover key strategies shared by the top 10% of SMN Financial’s advisors that yield exceptional results.

A Focus on Diverse Communities Inspired by SMN Financial

| Beth Csengody, Vice President, Advisor Diversity and Inclusion, SMN Financial

SMN celebrates diversity and inclusion, emphasizing the need for expanding the universe of advisors to serve a diverse client base. This focus is why I joined SMN Financial.

5 Factors for Advisors to Consider When Joining an RIA Firm

| SMN Financial

Joining an RIA is a great solution for financial advisors who want more freedom and control over their business without starting a new venture from the ground up.

Frequently Asked Questions about Starting an RIA - Answered

| SMN Financial

Interested in starting your own RIA? Learn key steps in the process, the average costs, and typical timeline for a successful launch.

Top Valuation Factors for Advisors

| SMN Financial

Understanding the M&A market is essential for advisors contemplating a transaction. Learn the real factors that determine a practice’s value and create opportunities for the future.

Transition Checklist for Financial Advisors Making a Move

| SMN Financial

Changing firms doesn’t have to be daunting. Check out these transition tips to help financial advisors navigate the onboarding process smoothly and launch their new business with as little disruption as possible.

RIA 101: Understanding the Registered Investment Advisor Model

| SMN Financial

RIAs are the fastest-growing category in U.S. wealth management since 2016. In 2022, Cerulli estimated 2,100+ advisors joined the RIA channel, bringing roughly $290 billion in client assets.* What’s driving this growth?

How Wealth Management Leaders Create Value

| SMN Financial

Service and value status quos are changing. In order to remain competitive and retain top talent, wealth management firms need to fuel growth opportunities and provide advisors the tools and resources they need to serve their clients.

How Succession Plans Fuel Growth

| SMN Financial

Succession planning isn’t just a retirement strategy—it’s a powerful way financial professionals can discover untapped potential in their business and leverage opportunities for long-term growth.

Buying a Financial Advisory Practice: 3 Common Deal Structures

| SMN Financial

Learn the three most common deal structures to help you buy or sell a book of business and prepare you for the ownership transition.

Top 5 Reasons Financial Advisors Choose to Go Independent

| SMN Financial

Can the independent financial services model help financial advisors experience greater fulfillment in their pursuit of work-life balance?

How Advisors Can Create – & Improve – Their Value Proposition

| SMN Financial

Learn how to create and evaluate your value proposition statement to effectively connect with prospective clients — and set your financial practice apart from the competition.

Questions Financial Professionals Should Ask Clients

| SMN Financial

Check out these tips for better questions financial professionals should be asking their clients as a way to build trust and become more successful.

How to Become an Independent Financial Advisor

| SMN Financial

Could the independent financial services model be the key to unlocking the freedom, flexibility, and control you need to build your business and serve your clients your way?

How Independent Advisors Can Choose the Right Broker-Dealer

| SMN Financial

Is it time for a new broker-dealer? Deciding to affiliate with a different broker-dealer is one of the most pivotal decisions advisors can make. By comprehensively comparing how potential partners stack up, you can gain the clarity you need to move forward with an independent broker-dealer. See how independence is better with the right partner.

SMN’s Supported Independence Solutions, Plus Recruiting News

| SMN Financial

Read about how SMN is answering financial professionals’ desire for supported independence solutions, and the firm’s early 2023 recruiting and acquisition success.

What Investors Value in Advice

| SMN Financial

As investors become generally more educated and savvy regarding financial matters, the value of a financial advisor has changed. So what do clients want from their financial advisor? Clients now seek a more of a holistic relationship with their financial professional and value the expertise, trust and reputation of their advisor, as well as clear and consistent communication.

SMN Financial Recognized as Most Responsible by Newsweek

| SMN Financial

Companies that focus on environmental, social, and governance (ESG) practices are becoming increasingly recognized and rewarded. SMN Financial is one such company, and has earned recognition from Newsweek as one of America's Most Responsible Companies 2023. SMN is on the list for the fourth consecutive year. This distinction speaks to SMN's commitment to ESG practices, which are becoming more important to investors and consumers alike.

SMN in the News: Growth Trends, Supported Independence, Joins

| SMN Financial

Catch up on highlights of SMN Financial’s media coverage in December, from exec insights into the growing demand for supported independence, to recruiting milestones for SMN and its affiliates.

How Financial Advisors Can Generate More Client Referrals

| SMN Financial

Client referrals are a great way for financial advisors to grow their book of business. Learn how to ask your existing clients for referrals and create a community of happy clientele.

5 Prospecting Tips for Financial Advisors to Build A Prospect Pipeline

| SMN Financial

Just as the financial advice industry has evolved over the years, so have standard financial advisor prospecting ideas. SMN Financial offers a variety of tips on how financial advisors can generate leads — and how to engage those prospective clients.

How Tower 68, Strategic Wealth Services Navigate Financial Currents

| SMN Financial

“Today we’re in a market where the tide is out and the rip currents are pretty tumultuous. It doesn’t really matter where you’re swimming, you’re getting sucked out to sea. That’s a very difficult thing to deal with,” notes Ken South, founder of Tower 68 Financial Advisors. During times like these, investors need steadfast guidance.

Breaking Recruiting Records & Launching New Offerings

| SMN Financial

Catch up on SMN Financial’s media coverage in November, including their record-breaking recruiting and acquisition success, and the launch of new business services for its growing network of nearly 21,000 financial advisors, 1,100 institution-based investment programs, and 500 independent registered investment advisory firms.

Improving Value of Business

| SMN Financial

Whether you’re looking to grow organically, or through acquisition, it’s important to understand what drives your business’s market value and how you can improve it.

Financial Planning for Client Acquisition Success

| SMN Financial

In this follow-up to Increasing Client Acquisition Success with Outsourcing, we’ll explore how SMN Financial’s high performers leverage financial planning to drive growth.

Increase Client Acquisition Success with Outsourcing

| SMN Financial

What’s the secret to high performers’ success? You may be surprised by the key drivers SMN Financial uncovered for achieving greater client acquisition success.

Case Study: How Two Advisors Found Their Ideal Succession Plan

| SMN Financial

“The Strategic Wealth Services platform makes it very simple. I don’t have all those things to worry about on a regular basis. I’ve heard so many folks say before that if they had just known how nice it was going to be, they would have gone a lot sooner. For me, that’s been the case. It’s been eye opening for sure.” – Mike Ashworth

Affiliation Flexibility & Recruiting Post-Covid | SMN Advisor

| SMN Financial

Learn about SMN Financial’s various affiliation models, which are designed to offer advisors the flexibility to run their practice on their terms, and how the firm’s culture and service offerings are helping woo prospects.

The Value of Working with a Junior Financial Advisor

| SMN Financial

As the current demographic of financial advisors continues to age, the industry needs a new generation of professionals in order to stay relevant and efficient. Junior financial advisors are more tech and social media savvy, can relate more to younger clientele, and can aid in succession planning making them a huge value add to any financial practice.

Cybersecurity Month | Keeping Financial Firms & Client Data Safe

| SMN Financial

At SMN Financial, security is built into everything we do. Get the resources and tools needed to keep Cybersecurity at the core of your business.

Advisor Bookkeeping Solution & Recruiting Success | SMN News

| SMN Financial

Learn about SMN Financial’s new Bookkeeping Services solution, as well as the firm’s recent recruiting success, commitment to banks and credit unions, and focus on diversity.

How to Break Away From the Wirehouse and Become Independent

| SMN Financial

With more advisors leaving wirehouses and wanting to become independent, SMN Financial offers several supported models to make that possible. You can focus on your clients and we’ll do the rest.

Disclaimer

The views and opinions expressed by SMN Financial Advisor(s) may not be representative of the views of other Financial Advisors and are not indicative of future performance or success. Neither SMN Financial nor the SMN Financial Advisor can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

Advisor firms mentioned and SMN Financial are separate entities.

* Data as of April 2, 2024

1 Fortune 500 ranks U.S. companies based on a review of the prior year's total revenue and factors such as profits after taxes, year-end assets and total stockholders' equity.

 For Financial Professional Use Only.