Finding Your LPL Financial Professional

Choose between advisory and brokerage services

One of the first decisions you’ll need to make is how you want to work with LPL Financial. LPL Financial is a registered investment advisor and a broker-dealer, which means that an LPL financial advisor or professional can offer you both investment advisory and brokerage services.

Make sure you understand what each type of service entails when determining which will best help you pursue your investment goals. 

The new account agreement

Before any investing takes place, you’ll sign a new account agreement with your LPL financial advisor or professional. Don’t sign it unless you thoroughly understand and agree with the terms and conditions it imposes on you. Don’t rely on verbal representations from your financial advisor or professional that aren’t contained in the agreement.

To complete the agreement, you’ll need to make some critical decisions, such as:

1. Who will control the decision-making?

You can control the investment decisions made in your account or give discretionary authority to the financial advisor or professional to make them for you.

Discretionary authority allows a third party — the financial advisor or professional — to make investment decisions based on what he or she believes is best for you. The financial advisor or professional doesn’t have to consult you regarding the price, type of security, amount, or when to buy or sell. Don’t give discretionary authority to a financial advisor or professional or anyone else without considering whether this arrangement is appropriate for you.

2. How much risk should you assume?

You’ll also need to specify your overall investment objective in terms of risk. Risk is the possibility of losing some, or all, of the money you invest. Be sure that the risk level you choose accurately reflects your investment goals.

If you have a high-risk tolerance, you’re probably more willing to risk losing money to get potentially better results. If you have a low risk tolerance, you’ll probably lean towards investments that maintain your original investment. 

A financial advisor or professional will also talk to you about other forms you may need to complete.

Find a financial advisor or professional

If you aren’t working with a financial advisor or professional yet, you can find one using LPL's search tool.

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