Sarah LeBlanc

May 07, 2024 | Sarah LeBlanc, Vice President, Marketing, SMN Financial

Learn three tips for creating an effective social media content plan that will help you reach your target audience and accomplish your marketing objectives.

July 06, 2023 | Sarah LeBlanc, Vice President, Marketing, LPL Financial

Financial advisors, learn 6 steps to help you harness the power of client testimonials in your marketing strategy and expand your reach with prospects.

May 04, 2022 | Sarah LeBlanc, Vice President, Marketing, SMN Financial

GenX is often overlooked in conversations about financial advisor marketing. Learn two key reasons why you might want to focus your efforts in that direction.

January 03, 2022 | Sarah LeBlanc, Vice President, Marketing, SMN Financial

Social media can play a powerful role growing your practice & staying connected with clients. Check out SMN's step-by-step Social Media Workbook.

September 01, 2021 | Sarah LeBlanc, Vice President, Marketing, SMN Financial

If you’re a financial advisor prospecting for clients, paid advertising can be an effective tactic. Learn what you should consider when deciding what to do next.

June 01, 2021 | Sarah LeBlanc, Vice President, Marketing, SMN Financial

Creating a persona for clients and investors can help you better understand their goals and pain points. Read more on how to get started.

May 05, 2021 | Sarah LeBlanc, Vice President, Marketing, SMN Financial

The key to success when creating a brand is to approach it methodically and with consistency. Here are five steps to help you successfully create and maintain your brand.

May 05, 2020 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

Knowing your audience can be a driving factor in the success of your social media marketing efforts. Know and speak directly to them to increase engagement and attract valuable prospects.

February 04, 2020 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

Engagement is key to social media marketing success. But if you don’t grow your followers, who will you engage with? Keep reading to learn how to grow and engage your followers.

January 07, 2020 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

Are you looking for a way to spice up your media profile? Use these five tools to increase engagement and obtain greater results.

December 04, 2019 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

Become a thought leader in your field by creating your own content. Don’t know where to start? Read these tips below and learn how to master your quarterly content meeting.

November 05, 2019 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

Have you been wanting to polish your LinkedIn profile and aren’t sure where to start? Take your first step by applying these 6 simple tactics.

October 01, 2019 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

As an advisor, figuring out how to get started with a marketing program can feel overwhelming. Learn the most effective way to get started.

September 04, 2019 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

Twitter is an essential tool to engage your current and prospective clients. Learn why using Twitter for your business is a necessity.

August 06, 2019 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

Traditional methods of lead nurturing aren’t as effective as they used to be. That’s why a strong strategy on social media is so important.

July 02, 2019 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

Thoughtful communication with your clients can help retain their business. Here are a few communication best practices to stay top of mind.

June 04, 2019 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

A single PowerPoint presentation can provide several learning opportunities for your clients. Learn the best ways to leverage your content to gain additional use out of your information.

April 30, 2019 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

Your website is a critical component of your business. Learn how to improve your site to increase engagement and drive traffic to your practice.

April 02, 2019 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

What’s our #1 financial blog writing tip? Getting started is often the hardest part of blogging. Here’s how to overcome fear, brainstorm financial blog ideas, and reap the benefits of blogging in 3 simple steps.

March 06, 2019 | Sarah LeBlanc, Assistant Vice President, Marketing, SMN Financial

You don’t need to be a social media marketing expert to differentiate yourself online. Here are 3 simple ways to use social media to build your personal brand as a financial advisor.